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AICAhas been communicating for the environment, the environment, the environment for 13 years. It is committed to raising awareness among the population on issues of international importance, and it does so with wide-ranging campaigns but also with the dedication required by school initiatives from class to class. Putting himself side by side with the citizens of the future, for example, and showing them with a playful approach, themes of crucial importance. In May, there is an important appointment for AICA, and for all of Europe. He tells us about it managing director Emanuela Rosio.
1) What is AICA and what is its mission?
AICA (International Association for Environmental Communication) was born in 2003 with the aim of putting communication on the agenda of issues related to the environment. To achieve the project objectives in issues such as waste cycle or the water saving or the prevention of natural hazards, we are convinced that it is essential to involve citizens and dialogue with local institutions. AICA is committed to keeping open discussions on Italian and non-Italian environmental communication campaigns and actions.
2) What are the main activities of AICA in the area?
The main project of AICA and the European Week for Waste Reduction (EWWW), scheduled every year at the end of November. It takes place in partnership with the ACR + of Brussels, the ARC of the Catalunya Region, the IBGE of Brussels and the OHU of Budapest, funded by LIFE. The role of AICA is to coordinate theEuropean Clean UP Day (ECUD): an action to clean up the area that takes place every year around 9 May. Both the EWWR and the ECUD are calls to action: it is issueda notice which everyone can join by proposing an action. For SERR that reduces waste, for ECUD the aim must be to clean a piece of land. Recently Italy is the European country with the most shares of waste reduction on the territory.
3) How does the European Clean UP Day on which AICA is focused take place?
The ECUD again this year will be in the first ten days of May simultaneously throughout Europe. The second edition of the central event Keep Clean and Run, it will be in Italy: it will be a race from San Benedetto del Tronto to Rome made by Roberto Cavallo, president of AICA, and Oliviero Alotto. AICA in this way it is also committed to raising awareness against littering, from 30 April to 6 May.
4) Who can participate and how?
All 'ECUD everyone can participate, individuals and companies, public administrations and schools, just write to [email protected] for information.
5) How is the situation in Italy on this issue seen by you at AICA?
The main problem related to the abandonment of waste is thesea pollution: is what we know of AICA as to those who deal with our own issues. Just think that 70% of the waste that reaches the sea is produced inland and that the Mediterranean is a closed sea. Who among us has not seen on the beaches or at the mouths of streams and rivers, especially plastic waste reaching the sea? Today the Marine Litter is one of the priorities of the European Community.
6) AICA also organizes an initiative on hydrogeological risks in schools: what is it about?
Among the environmental education actions carried out by AICA and addressed to the inhabitants of the Cuneo area, there is also this one, inspired by the text of President Cavallo himself on the flood prevention. Is titled "I want to tell you a story"And collects many literary texts on the theme of the flood, from Dostoevsky to Fenoglio. The book has become a choral theatrical show, it was presented in Alba in 2014 on the occasion of the twentieth anniversary of the flood that had severely affected Southern Piedmont and Alba in particular. On the same theme AICA he played with the schools. Yes, we made an RPG for educate on the prevention of hydrogeological risk involving children, teachers and administrators.
7) What feedback has AICA received for this initiative?
The role-playing game, called Rivermed, gets good success if done by an educator who helps children or adults to play. At the same time, dear thing to AICA, it is necessary to discuss and interact with the young people who identify us as the administrators and managers of the territory in moments of tranquility and emergency, helping to understand the reasons and the choices made and to take an interest in issues that do not affect us every day.
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